"You have to do your taxes; you have to go to work;and you really should go to the gym. But you never have to play a game, and let’s be honest, oftentimes you shouldn’t."
Yu-Kai Chou, author of Octalysis.
Yet games still manage to attract players to voluntarily participate, sometimes even sacrificing sleep and health.
Attract, engage and retain
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Attract new customer groups through gamification marketing.
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Create multi-channel campaigns across the web, social media, or even in-store.
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Craft an impressive brand experience that leaves a lasting impression
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Foster loyalty through rewards for customers.
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Analyze and gain deeper insights into customers through gamification participation.
Attention
It takes only 2 seconds to lose consumer attention
300+
It is the number of ads each person sees daily
90% of potential customers are ‘banner blind’ to your brand’s marketing content
3X
The cost of acquiring new customers has increased by 222% compared to 10 years ago
It is the cost of acquiring new customers compared to 10 years ago
70 %
Consumers tend to engage more with brands that personalize experiences using their own data
Number of customers desiring personalization
50%
It is the number of new customers lost
New customers drop out of the loyalty program right from the start.
Steps to Create a Successful Gamification Campaign
Step 1
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Clearly define the goals to be achieved: increase engagement, collect customer data, boost sales, or build brand awareness
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Choose the type of game that matches your goal: lucky wheel, quiz game, raffle ticket, or reward task.
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Customize the game rules, play turns, and attractive prizes.
Step 2
Step 3
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Add visuals, branding, and messages to attract customers.
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Set up play codes (if applied), add necessary links for sales and brand recognition.
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Publish the campaign via AntCRM Omnichannel across channels like website, email, social media, or physical stores.
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Ensure customers know how to join and clearly understand the rules for claiming rewards.
Step 4
Step 5
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Utilize reports and analytics to monitor campaign performance, including plays, conversion rates, and participant feedback.
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Adjust the campaign to improve results or resolve any issues that arise.
Frequently Asked Questions
What is AntGames gamification service? The gamification service is a tool that allows users to create, customize, and launch gamification campaigns using pre-built templates. It simplifies the process of engaging customers through interactive and rewarding experiences.
Why is gamification so popular? To get started, sign up for an account, choose a template that suits your campaign goals, customize the content and design to match your brand, and then launch your campaign across your chosen channels.
What types of templates are available? The tool offers a variety of templates, including quizzes, challenges, loyalty programs, leaderboards, and more. Each template is designed to meet different marketing objectives, such as increasing engagement, driving sales, or enhancing customer loyalty.
Can I customize the templates? Yes, all templates are fully customizable. You can modify text, images, colors, and other design elements to align with your brand identity and campaign goals.
Do I need any technical skills to use the tool? No technical skills are required. The tool is user-friendly, with a simple interface and intuitive customization options, making it accessible for users of all experience levels.
How can I measure the success of my gamification campaign? The tool includes built-in performance analytics that track key metrics, such as engagement rates, participation levels, and conversion rates. These insights help you evaluate the effectiveness of your campaign.